In India, during the festive season, online retail witnesses a great jump in the number of consumers each year around August to January, with an expected 40 percent rise in consumer traffic. This also implies serious competition between e-commerce players. Their marketing and sales team do everything to ensure that their deals and campaigns are better than the others. Due to aggressive marketing campaigns, offers and discounts by brands, 2018's festive season saw a 71 percent rise in the number of online customers. Amid this, the question arises, what method is applied by these companies to stay ahead in the competition?